Case Studies

  • A flowchart titled 'Homepage decision path' with various colored nodes representing steps and questions in the decision process for a homepage, including sections on trust, project ideas, and qualification.

    Increasing Intravacc lead generation with website relaunch (UX)

    RESULT: Worked with the team to build a website that improved lead generation and clarified Intravacc’s CDMO offering.

    WHAT: Competitive analysis, homepage improvement, OOUX, wireframes, prototyping, bottom navigation for mobile.

    WHO: Intravacc — a global leader in translational research and development of viral and bacterial vaccines.

    7 minute read

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  • A hand-drawn airline ticket booking interface with a list of flight details on the left side, and a central section with options to choose flights, select seat, and confirm booking. The interface includes a seat map on the right side, displayed as a vertical list of seat numbers with their availability status (green for available, yellow for selected). The central section shows selected flight and seat details, with a 'confirm' button highlighted in green.

    Fly UX: Increasing Bookings by Simplifying Booking Process (UX)

    RESULT: Built and tested a medium-fidelity desktop prototype using research insights to validate key assumptions.

    WHAT: Competitive analysis, user testing, affinity diagramming, user journey mapping, user flows, and prototype development.

    WHO: The client is a proposed startup airline aiming to create a fast, easy, and intuitive online experience for its target users.

    6 minute read

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  • Hand-drawn diagram of three mobile app screens, illustrating the navigation from account screen to current account screen and sending screen, with annotations describing features like accounts, transactions, savings, dashboard, lock, settings, and user interface elements.

    Built a trustworthy banking app by blending playfulness with clarity (UI)

    RESULT: Created a responsive UI design for three screens, aligned with the client’s brand principles.

    WHAT: Developed mood boards, improved the user flow, and designed responsive UI screens based on basic wireframes.

    WHO: Proposed responsive UI design for a playful, clear, and trustworthy banking app for a financial challenger brand.

    5 minute read

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