Case Studies

HEALTH CARE UX

Increasing Intravacc Lead Generation With Website Relaunch

Working with the team, we used OOUX, competitive analysis, and wireframing to redesign Intravacc's website from research-centric to customer-centric, delivering a stakeholder-approved prototype ready for UI development.

6 minute read

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Flowchart with questions and answers about business related topics. Includes discussions on website analytics, data sharing, customer support, and lead generation.

COMMUNITY PLATFORM OOUX

From Frustration To Flow: Structuring A Neighbourhood Parking App

Applied OOUX and the ORCA process to map the core objects, relationships, and actions of a neighbourhood parking app, delivering a clear system foundation that reduced complexity before a single screen was designed.

8-minute read

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View of a city street with parked cars and buildings, one building under renovation with scaffolding, and two people walking on the sidewalk.

E-COMMERCE UX

Fly UX: Increasing Bookings by Simplifying Booking Process

Redesigned a startup airline's booking flow using competitive analysis, usability testing, and prototyping, removing key friction points and delivering a validated desktop prototype participants described as intuitive and stress-free.

5-minute read

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Hand-drawn diagram of a seat selection process for a flight booking, including instructions to choose flights, select seats, and confirm. It features a list of flight details, seat options with seat numbers and availability, and notes on procedures.