A man with dark hair and a beard writes on a whiteboard with black marker. The whiteboard contains a diagram with boxes labeled 'Product,' arrows, and handwritten notes with words like 'forgot,' 'passcode,' 'new password,' and 'correct.'
A man with dark hair and a beard writes on a whiteboard with black marker. The whiteboard contains a diagram with boxes labeled 'Product,' arrows, and handwritten notes with words like 'forgot,' 'passcode,' 'new password,' and 'correct.'

Creating Clarity and Structure that Help People and Businesses Succeed

I help teams simplify complex products through user research, information architecture, and Object-Oriented UX to create clear, intuitive experiences.

Case Studies

HEALTH CARE UX

Increasing Intravacc Lead Generation With Website Relaunch

Working with the team, we used OOUX, competitive analysis, and wireframing to redesign Intravacc's website from research-centric to customer-centric, delivering a stakeholder-approved prototype ready for UI development.

6-minute read

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Flowchart with questions and answers about business related topics. Includes discussions on website analytics, data sharing, customer support, and lead generation.
Flowchart with questions and answers about business related topics. Includes discussions on website analytics, data sharing, customer support, and lead generation.

COMMUNITY PLATFORM OOUX

From Frustration To Flow: Structuring A Neighbourhood Parking App

Applied OOUX and the ORCA process to map the core objects, relationships, and actions of a neighbourhood parking app, delivering a clear system foundation that reduced complexity before a single screen was designed.

8-minute read

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A street scene with parked cars along a building under renovation. The building is covered in scaffolding, and there are residential buildings, trees, and pedestrians visible in the background on a sunny day.
A street scene with parked cars along a building under renovation. The building is covered in scaffolding, and there are residential buildings, trees, and pedestrians visible in the background on a sunny day.

E-COMMERCE UX

Fly UX: Increasing Bookings by Simplifying Booking Process

Redesigned a startup airline's booking flow using competitive analysis, usability testing, and prototyping, removing key friction points and delivering a validated desktop prototype participants described as intuitive and stress-free.

5-minute read

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Hand-drawn diagram and notes for an airline seat booking interface, including flight details, seat selection options with color-coded availability, and instructions for selecting and confirming seats.
Hand-drawn diagram and notes for an airline seat booking interface, including flight details, seat selection options with color-coded availability, and instructions for selecting and confirming seats.