Bio

My background

I’m from Glasgow, Scotland, and Germany has been home for more than twenty years. Before moving into UX, I worked in gastronomy and professional printing. Those roles taught me how to stay calm under pressure, support people with very different needs, and take responsibility for the details. They also gave me a service mindset that shaped how I show up in my work and what gives me purpose.

In 2021, I began my UX journey with The UX Design Institute. The project-based training didn’t just teach me UX and UI fundamentals. It showed me how structure, clarity, and good design can genuinely make life easier for people. That insight changed the direction of my career, and it still drives how I think, learn, and approach problems as a designer today.

My UX Journey

Since earning my UX and UI Design Diplomas, I’ve worked as a UX Designer at CC Construct, a full-service agency in Wuppertal. I contributed to the website design for Intravacc, a global leader in vaccine research, applying user research, journey mapping, and prototyping to support product goals and improve usability. It was a great place to grow, and I enjoyed bringing structure and clarity to real-world design challenges.

Most recently, I’ve been diving deeper into complexity through the OOUX Foundations program. This cohort-based course is helping me sharpen the strategy behind my design work by teaching the ORCA Process, a practical method for structuring intuitive digital systems through well-defined objects, relationships, calls-to-action, and attributes, turning complexity into clarity.

What Drives Me

Listening to People and asking the right questions

Good design starts with good conversations. I love uncovering what people need, what frustrates them, and what excites them because that’s where the best solutions come from.

Curiosity and Love for Learning

I’ve always been drawn to figuring things out. Whether it’s new design trends, technologies, or problem-solving methods, I’m always eager to learn and explore.

Solving tough problems

I enjoy the challenge of breaking down complex problems and finding solutions that make things work better for people. There’s nothing more satisfying than seeing a design come together in a way that truly improves someone’s experience.

A collage of four photos showing outdoor scenes. The first is a man with sunglasses and headphones standing on a dirt road in a rural area. The second features a yellow arrow painted on a concrete wall pointing left, with graffiti on the wall. The third photo shows a yellow arrow painted on a concrete block in a pathway lined with cobblestones. The fourth image displays a yellow arrow painted on a tree trunk beside a paved walkway in a green park.

It’s about the way, not the destination

Back in 2015, I walked the Camino Santiago. On this great journey, I travelled through the pretty landscapes of northern Spain and followed the iconic yellow arrows that guided me for 763.5 kilometres. It was an incredible adventure, but more than that, it was a lesson in patience, perseverance, and embracing the path ahead. That mindset has stuck with me ever since. Whether it’s UX or life in general, I’ve come to appreciate that the best insights don’t come from rushing to the finish line, but from paying attention along the way.

I’d love to share an experience with you that I had during this adventure. You could call it a user journey in the wild…

Case Studies

  • Flowchart titled 'Homepage decision path' with yellow, orange, green, black, and white nodes illustrating steps for building a homepage, including decision points, options, and actions, with a noted message from a person welcoming ideas for the decision path.

    Increasing Intravacc lead generation with website relaunch (UX)

    RESULT: Worked with the team to build a website that improved lead generation and clarified Intravacc’s CDMO offering.

    WHAT: Competitive analysis, homepage improvement, OOUX, wireframes, prototyping, bottom navigation for mobile.

    WHO: Intravacc — a global leader in translational research and development of viral and bacterial vaccines.

    7 minute read

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  • Handwritten notes and sketches for flight booking interface. Sections include flight details, passenger info, seat selection, service and payment, with annotations about seat selection process and a popup confirmation box.

    Fly UX: Increasing Bookings by Simplifying Booking Process (UX)

    RESULT: Built and tested a medium-fidelity desktop prototype using research insights to validate key assumptions.

    WHAT: Competitive analysis, user testing, affinity diagramming, user journey mapping, user flows, and prototype development.

    WHO: The client is a proposed startup airline aiming to create a fast, easy, and intuitive online experience for its target users.

    6 minute read

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  • Hand-drawn wireframe sketches of three different mobile app screens: account screen, current account overview, and money sending screen, each with labels for navigation and features like account balance, transactions, and savings goals.

    Built a trustworthy banking app by blending playfulness with clarity (UI)

    RESULT: Created a responsive UI design for three screens, aligned with the client’s brand principles.

    WHAT: Developed mood boards, improved the user flow, and designed responsive UI screens based on basic wireframes.

    WHO: Proposed responsive UI design for a playful, clear, and trustworthy banking app for a financial challenger brand.

    5 minute read

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Want to chat about UX design, or my journey? Drop me a message!